In the Only One music video the idea is to have a suffering teenager. Usual stereotypes is that the teen is being bullied at school since they're different and don't fit in. Also the teen is more likely to be a female. Her problems all end up being solved by this guy coming into her life and making everything better by being the prince charming in the situation. This stereotypes that women need a man and aren't independent.
However in Only One. Our main character is a girl but shes not estranged from her school mates and isn't being bullied. However she's had to face her own problems that will be up to the audience to interpret. She isn't saved by prince charming but by the one person who stuck by her which is her best friend. There is no need for a romantic interest to be her saving grace. Also due to being in a hetero normative society the friend is a female to avoid the audience assuming it to be a romantic interest.
Going back to the stereotype that the teen is being bullied at school or is unpopular. The video Ryan and I are making isn't going to be set in the school scene. Even though the character is a teenager. The setting will be at the beach in a privet spot that the character and the friend are to take a break from the world. A place to reflect and escape. Other areas will be the character being alone in doors, surrounded by walls, enclosed.
These settings will hopefully appeal to the audience which are high school students around the same age as the main character. By having the beach as that place of escape that'll be relatable for teens as the beach is somewhere to go to get away. Also the enclosed spaces since teenagers often let their emotions out at home alone. Not usually in bright open spaces.
By having a music video that will hopefully relate to the audience they will be able to associate memories and experiences with the song. That'll make them more likely to listen to the song and the artist to promote Ilenium.
By Tiffany
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