Music videos all start with the song. Whether it be from a huge star or a film studies student. From that song you need to create your concept for it. This includes the emotions associated with the song as well as if the video will correlate with the songs lyrics, if it has any. Once the concept has been thought of a budget needs to be made. How much money is needed to create this project. What costs need to be covered? Will there be staff costs, props, access and transport to locations, software and technology, etc. These are all things that need to be taken into consideration when thinking about the budget.
After that its time to start storyboarding. The idea of shots and what lyrics or part song that will be in. This is to show the concept ideas to see how that would actually look. Also to plan what and when to film. As well as how it'll be edited.
After all the planning is done a crew is needed. Depending on the budget and video the amount of crew needed will vary. However main people are the director, cameraman, editor, sound man and cast.
Once all the people are organised sets are made in locations and multiple takes are made of each part to insure a good copy.
Then after all the filming is done over the course of however long editing takes place or can even take place after filming days to break it up. There can be a team of editors or just one person. The best footage is used and the music is added. Also any fancy effects are added such as CGI or green screens.
Different companies or people can buy the rights to the video to have it shown on their tv show for example. Or YouTube's Vevo.
The purpose of making music videos for companies/artists is to give another platform for audiences to engage with their music. Also a way to make songs more popular and be shared around. This produces more revenue for the artist and companies since the music becomes more popular or even viral.
A famous music video director is Mark Romanek who is known for directing Michael Jackons video from scream. The video was such a success firstly because it was one of MJ's but also because it was very abstract for the time and visually engaging.
Jake Nava is another music video director known for directing Beyonce's all the single ladies. The video was simple and not extravagant but it worked.
Industry music video budgets can range anywhere from $20,000- $500,000. Videos don't have to be on a huge budget to be great videos.
The most popular way to view music videos now days is online. In particular YouTube. Most artists have their own Vevo channel, and get advertised then shared around. Where as in the past music videos were more commonly watched on TV on shows like MTV. However this isn't as popular as it was say 10 years ago.
By Tiffany
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