Representation

In the Only One music video the idea is to have a suffering teenager. Usual stereotypes is that the teen is being bullied at school since they're different and don't fit in. Also the teen is more likely to be a female. Her problems all end up being solved by this guy coming into her life and making everything better by being the prince charming in the situation. This stereotypes that women need a man and aren't independent.

However in Only One. Our main character is a girl but shes not estranged from her school mates and isn't being bullied. However she's had to face her own problems that will be up to the audience to interpret. She isn't saved by prince charming but by the one person who stuck by her which is her best friend. There is no need for a romantic interest to be her saving grace. Also due to being in a hetero normative society the friend is a female to avoid the audience assuming it to be a romantic interest.

Going back to the stereotype that the teen is being bullied at school or is unpopular. The video Ryan and I are making isn't going to be set in the school scene. Even though the character is a teenager. The setting will be at the beach in a privet spot that the character and the friend are to take a break from the world. A place to reflect and escape. Other areas will be the character being alone in doors, surrounded by walls, enclosed.

These settings will hopefully appeal to the audience which are high school students around the same age as the main character. By having the beach as that place of escape that'll be relatable for teens as the beach is somewhere to go to get away. Also the enclosed spaces since teenagers often let their emotions out at home alone. Not usually in bright open spaces.

By having a music video that will hopefully relate to the audience they will be able to associate memories and experiences with the song. That'll make them more likely to listen to the song and the artist to promote Ilenium.

By Tiffany

Didipak Analysis

The first digipak I'll be looking at is Guy Sebastian's Madness album. 

Whats apparent with this digipak is the dark theme to the album. Also a convention is that the artist is featured as the main subject. However we don't see his face since he has his back to us and his arms are up. I'm interpreting his body language as him feeling overwhelmed or generally poor. However this ties into the albums name, Madness. The font is for the word madness is also made to look slightly chaotic. It looks like as if it's almost vibrating or melting. However Guy Sebastian's name is in neat blocks and red which makes his name stand out. The progression of the directions he is facing almost looks like he's turning around. If you flow it from the front cover, to the inside then the back. Where the disk sits has random splashes of white on the black to continue the madness. The inside booklet consists of photo shoots with colour and a white bright theme, which breaks away from the rest of the CD case. Also it has lyrics along with photos.

The second digipak I'll be looking at is Adele's album 25. Just like in Madness the artist is featured but this time they're close up shots of Adele's face. However the cover doesn't have any text. The theme of this digipak is also dark and in grey scale. However the disc breaks it up and is white with 25 in red to standout. The back of the case has the song names in a font that's simple but not boring. The shot of Adele on the back makes me think that she looks a little bit sad. Maybe thats why there is next to no colour? The inside booklet consists of shots of Adele singing and producing her music. The song lyrics arent included but acknowledgments are. 

Equipment List

These are the things we currently believe we will need. the list will be updated as necessary.

- Tiffany's camera
- possibly a tripod
- Adobe elements
- Tiffany
- Ryan
- The friend character's actor
- food
- drinks
- empty bottle props
- skateboard
- laptop
- phones

Copy Right Letter.

To Proximity Management

I am a student currently attending Pittwater High School in Sydney Australia. Here I study film and have been given an assignment in which myself and my Partner must produce a music video. To do so we request permission to use your song “Only One” by Illenium ft. Nina Sung.

The film that will be produced will be exclusively used for educational purposes and will not be shown publicly outside of the school, given these conditions change, I will notify you and will renegotiate the terms of use of the aforementioned work.

Under the current Australian Legislation, the Copyright Act 1968 section 28

“Performance and communication of works or other subject-matter in the course of educational instruction

         (1)  Where a literary, dramatic or musical work:

                 (a)  is performed in class, or otherwise in the presence of an audience; and

                 (b)  is so performed by a teacher in the course of giving educational instruction, not being instruction given for profit, or by a student in the course of receiving such instruction;”

Of course sufficient recognition for the work of the management team as well as the artist will be supplied as required by section 44(d).

If these terms are acceptable or you would wish to renegotiate, please email myself at ryan.sinclair6@education.nsw.gov.au

Or my partner at

tiffany.kumar@education.nsw.gov.au

Music Video Conventions

Many music videos have close up shots of objects or characters. How ever its very common if the video has the artist singing or playing an instrument.

Other common shots are wide landscape shots to show the setting at a certain point of the video. Like an establishing shot.

Or in some videos the camera follows behind a character or object to watch the space they move through.  

A convention of pop videos is the party scene. Where people are dancing, drinking and having a good time. Also women being sexualised.

Rock videos usually have the band and singer as the focus. Also can have cuts between band and storyline. Or even just be storyline.

 Dubstep or electronic music videos can be quite abstract which usually compliments the music.  






By Tiffany                                      

Music Video Industry

Music videos all start with the song. Whether it be from a huge star or a film studies student. From that song you need to create your concept for it. This includes the emotions associated with the song as well as if the video will correlate with the songs lyrics, if it has any. Once the concept has been thought of a budget needs to be made. How much money is needed to create this project. What costs need to be covered? Will there be staff costs, props, access and transport to locations, software and technology, etc. These are all things that need to be taken into consideration when thinking about the budget.
After that its time to start storyboarding. The idea of shots and what lyrics or part song that will be in. This is to show the concept ideas to see how that would actually look. Also to plan what and when to film. As well as how it'll be edited.
After all the planning is done a crew is needed. Depending on the budget and video the amount of crew needed will vary. However main people are the director, cameraman, editor, sound man and cast.
Once all the people are organised sets are made in locations and multiple takes are made of each part to insure a good copy.
Then after all the filming is done over the course of however long editing takes place or can even take place after filming days to break it up. There can be a team of editors or just one person. The best footage is used and the music is added. Also any fancy effects are added such as CGI or green screens.
Different companies or people can buy the rights to the video to have it shown on their tv show for example. Or YouTube's Vevo.

The purpose of making music videos for companies/artists is to give another platform for audiences to engage with their music. Also a way to make songs more popular and be shared around. This produces more revenue for the artist and companies since the music becomes more popular or even viral.

A famous music video director is Mark Romanek who is known for directing Michael Jackons video from scream. The video was such a success firstly because it was one of MJ's but also because it was very abstract for the time and visually engaging.

Jake Nava is another music video director known for directing Beyonce's all the single ladies. The video was simple and not extravagant but it worked.

Industry music video budgets can range anywhere from $20,000- $500,000. Videos don't have to be on a huge budget to be great videos.

The most popular way to view music videos now days is online. In particular YouTube. Most artists have their own Vevo channel, and get advertised then shared around. Where as in the past music videos were more commonly watched on TV on shows like MTV. However this isn't as popular as it was say 10 years ago.

By Tiffany