Film Evaluation.

Film Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions in industry music videos usually have a tone or colour scheme to their product. Then with Ryan and mine’s video we stuck with that convention with having the tone be cooler colours with, blues and greys. Other conventions include lip syncing. Which we had in the film. As well as others such has close ups with the singer and panning shots.

The genre of the song is melodic dubstep, however music videos for this genre are rather uncommon. However associated visuals include abstract art or simple vibrant photos of people or places. These are the thumbnails included with the songs on youtube and other music sites. 

In my video we had similar art style behind the digipak which included simple photos that showed gradients and abstract images.

In relation to Digipaks and I learnt that the colour scheme of the digipak reflected in the music videos and overall brand of the album. To add a desired tone to it all. Which I feel was nearly achieved in my video.

The photos and colours chosen for the digipak are meant to appeal to a wide audience since it’s a simple and visually appealing.

How effective is the combination of your main product and ancillary texts?

Creating a brand identity is important when creating multiple media products. Due to the fact that all the items need to be related back to the individual company. So by creating a brand with a theme(s) that can be associated with each product, audiences can tie all the products together.

With my digipak and final video. The brand consisted of colour themes. Such as the sunset soft orange glows. However, the digipak and the music video don’t sync together perfectly. Although the blog and the digipak are branded the same.

The colour scheme that I’ve used is made to appeal to a majority that isn’t bias due to gender or age. However, when it comes to age its targeted to teenagers and older. The colours most likely wouldn’t be appealing to young children.

By choosing to have the mellow colours it related to the melodic dubsteb, which is the song. Since the song isn’t too intense. The colours work with the music.

What have you learned from your audience feedback?

From the audience feedback I learnt that people enjoyed the song. Also that they liked the digipak. However, the film was found to be comical and the message was somewhat lost. Although, this was mainly due to the focus group knew Ryan and I. Other feedback included that people liked the camera angles and shots.

 Positive comments were made about the lip syncing besides when it wasn’t in sync because of the exporting issues. People also liked the look of the Digipak photos. Comments were also made that the handwriting as the font looked good.

How did you use media technologies in the construction and research, planning and evaluation stages?

Well the technologies started with creating the blogger account. Which has been useful with customising a digital platform that fits within our brand to sow case the work. Then the digipak photos had been taken with my Sony DSC-HX60V, which is a compact camera that was also used for the filming. Photoshop was used when editing the digipak photos. Also my Sony tablet was used for me to use a stylus to write the words we needed. So that’s how we had the custom font. The only image used for the digipak that wasn’t original was the Illenium Logo which is Illenium’s. The Music video was edited and exported with movie maker.

By Tiffany

Digipak final images.

Representation

In the Only One music video the idea is to have a suffering teenager. Usual stereotypes is that the teen is being bullied at school since they're different and don't fit in. Also the teen is more likely to be a female. Her problems all end up being solved by this guy coming into her life and making everything better by being the prince charming in the situation. This stereotypes that women need a man and aren't independent.

However in Only One. Our main character is a girl but shes not estranged from her school mates and isn't being bullied. However she's had to face her own problems that will be up to the audience to interpret. She isn't saved by prince charming but by the one person who stuck by her which is her best friend. There is no need for a romantic interest to be her saving grace. Also due to being in a hetero normative society the friend is a female to avoid the audience assuming it to be a romantic interest.

Going back to the stereotype that the teen is being bullied at school or is unpopular. The video Ryan and I are making isn't going to be set in the school scene. Even though the character is a teenager. The setting will be at the beach in a privet spot that the character and the friend are to take a break from the world. A place to reflect and escape. Other areas will be the character being alone in doors, surrounded by walls, enclosed.

These settings will hopefully appeal to the audience which are high school students around the same age as the main character. By having the beach as that place of escape that'll be relatable for teens as the beach is somewhere to go to get away. Also the enclosed spaces since teenagers often let their emotions out at home alone. Not usually in bright open spaces.

By having a music video that will hopefully relate to the audience they will be able to associate memories and experiences with the song. That'll make them more likely to listen to the song and the artist to promote Ilenium.

By Tiffany

Didipak Analysis

The first digipak I'll be looking at is Guy Sebastian's Madness album. 

Whats apparent with this digipak is the dark theme to the album. Also a convention is that the artist is featured as the main subject. However we don't see his face since he has his back to us and his arms are up. I'm interpreting his body language as him feeling overwhelmed or generally poor. However this ties into the albums name, Madness. The font is for the word madness is also made to look slightly chaotic. It looks like as if it's almost vibrating or melting. However Guy Sebastian's name is in neat blocks and red which makes his name stand out. The progression of the directions he is facing almost looks like he's turning around. If you flow it from the front cover, to the inside then the back. Where the disk sits has random splashes of white on the black to continue the madness. The inside booklet consists of photo shoots with colour and a white bright theme, which breaks away from the rest of the CD case. Also it has lyrics along with photos.

The second digipak I'll be looking at is Adele's album 25. Just like in Madness the artist is featured but this time they're close up shots of Adele's face. However the cover doesn't have any text. The theme of this digipak is also dark and in grey scale. However the disc breaks it up and is white with 25 in red to standout. The back of the case has the song names in a font that's simple but not boring. The shot of Adele on the back makes me think that she looks a little bit sad. Maybe thats why there is next to no colour? The inside booklet consists of shots of Adele singing and producing her music. The song lyrics arent included but acknowledgments are. 

Equipment List

These are the things we currently believe we will need. the list will be updated as necessary.

- Tiffany's camera
- possibly a tripod
- Adobe elements
- Tiffany
- Ryan
- The friend character's actor
- food
- drinks
- empty bottle props
- skateboard
- laptop
- phones

Copy Right Letter.

To Proximity Management

I am a student currently attending Pittwater High School in Sydney Australia. Here I study film and have been given an assignment in which myself and my Partner must produce a music video. To do so we request permission to use your song “Only One” by Illenium ft. Nina Sung.

The film that will be produced will be exclusively used for educational purposes and will not be shown publicly outside of the school, given these conditions change, I will notify you and will renegotiate the terms of use of the aforementioned work.

Under the current Australian Legislation, the Copyright Act 1968 section 28

“Performance and communication of works or other subject-matter in the course of educational instruction

         (1)  Where a literary, dramatic or musical work:

                 (a)  is performed in class, or otherwise in the presence of an audience; and

                 (b)  is so performed by a teacher in the course of giving educational instruction, not being instruction given for profit, or by a student in the course of receiving such instruction;”

Of course sufficient recognition for the work of the management team as well as the artist will be supplied as required by section 44(d).

If these terms are acceptable or you would wish to renegotiate, please email myself at ryan.sinclair6@education.nsw.gov.au

Or my partner at

tiffany.kumar@education.nsw.gov.au

Music Video Conventions

Many music videos have close up shots of objects or characters. How ever its very common if the video has the artist singing or playing an instrument.

Other common shots are wide landscape shots to show the setting at a certain point of the video. Like an establishing shot.

Or in some videos the camera follows behind a character or object to watch the space they move through.  

A convention of pop videos is the party scene. Where people are dancing, drinking and having a good time. Also women being sexualised.

Rock videos usually have the band and singer as the focus. Also can have cuts between band and storyline. Or even just be storyline.

 Dubstep or electronic music videos can be quite abstract which usually compliments the music.  






By Tiffany