Film Evaluation.

Film Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Conventions in industry music videos usually have a tone or colour scheme to their product. Then with Ryan and mine’s video we stuck with that convention with having the tone be cooler colours with, blues and greys. Other conventions include lip syncing. Which we had in the film. As well as others such has close ups with the singer and panning shots.

The genre of the song is melodic dubstep, however music videos for this genre are rather uncommon. However associated visuals include abstract art or simple vibrant photos of people or places. These are the thumbnails included with the songs on youtube and other music sites. 

In my video we had similar art style behind the digipak which included simple photos that showed gradients and abstract images.

In relation to Digipaks and I learnt that the colour scheme of the digipak reflected in the music videos and overall brand of the album. To add a desired tone to it all. Which I feel was nearly achieved in my video.

The photos and colours chosen for the digipak are meant to appeal to a wide audience since it’s a simple and visually appealing.

How effective is the combination of your main product and ancillary texts?

Creating a brand identity is important when creating multiple media products. Due to the fact that all the items need to be related back to the individual company. So by creating a brand with a theme(s) that can be associated with each product, audiences can tie all the products together.

With my digipak and final video. The brand consisted of colour themes. Such as the sunset soft orange glows. However, the digipak and the music video don’t sync together perfectly. Although the blog and the digipak are branded the same.

The colour scheme that I’ve used is made to appeal to a majority that isn’t bias due to gender or age. However, when it comes to age its targeted to teenagers and older. The colours most likely wouldn’t be appealing to young children.

By choosing to have the mellow colours it related to the melodic dubsteb, which is the song. Since the song isn’t too intense. The colours work with the music.

What have you learned from your audience feedback?

From the audience feedback I learnt that people enjoyed the song. Also that they liked the digipak. However, the film was found to be comical and the message was somewhat lost. Although, this was mainly due to the focus group knew Ryan and I. Other feedback included that people liked the camera angles and shots.

 Positive comments were made about the lip syncing besides when it wasn’t in sync because of the exporting issues. People also liked the look of the Digipak photos. Comments were also made that the handwriting as the font looked good.

How did you use media technologies in the construction and research, planning and evaluation stages?

Well the technologies started with creating the blogger account. Which has been useful with customising a digital platform that fits within our brand to sow case the work. Then the digipak photos had been taken with my Sony DSC-HX60V, which is a compact camera that was also used for the filming. Photoshop was used when editing the digipak photos. Also my Sony tablet was used for me to use a stylus to write the words we needed. So that’s how we had the custom font. The only image used for the digipak that wasn’t original was the Illenium Logo which is Illenium’s. The Music video was edited and exported with movie maker.

By Tiffany