Music videos all start with the song. Whether it be from a huge star or a film studies student. From that song you need to create your concept for it. This includes the emotions associated with the song as well as if the video will correlate with the songs lyrics, if it has any. Once the concept has been thought of a budget needs to be made. How much money is needed to create this project. What costs need to be covered? Will there be staff costs, props, access and transport to locations, software and technology, etc. These are all things that need to be taken into consideration when thinking about the budget.
After that its time to start storyboarding. The idea of shots and what lyrics or part song that will be in. This is to show the concept ideas to see how that would actually look. Also to plan what and when to film. As well as how it'll be edited.
After all the planning is done a crew is needed. Depending on the budget and video the amount of crew needed will vary. However main people are the director, cameraman, editor, sound man and cast.
Once all the people are organised sets are made in locations and multiple takes are made of each part to insure a good copy.
Then after all the filming is done over the course of however long editing takes place or can even take place after filming days to break it up. There can be a team of editors or just one person. The best footage is used and the music is added. Also any fancy effects are added such as CGI or green screens.
Different companies or people can buy the rights to the video to have it shown on their tv show for example. Or YouTube's Vevo.
The purpose of making music videos for companies/artists is to give another platform for audiences to engage with their music. Also a way to make songs more popular and be shared around. This produces more revenue for the artist and companies since the music becomes more popular or even viral.
A famous music video director is Mark Romanek who is known for directing Michael Jackons video from scream. The video was such a success firstly because it was one of MJ's but also because it was very abstract for the time and visually engaging.
Jake Nava is another music video director known for directing Beyonce's all the single ladies. The video was simple and not extravagant but it worked.
Industry music video budgets can range anywhere from $20,000- $500,000. Videos don't have to be on a huge budget to be great videos.
The most popular way to view music videos now days is online. In particular YouTube. Most artists have their own Vevo channel, and get advertised then shared around. Where as in the past music videos were more commonly watched on TV on shows like MTV. However this isn't as popular as it was say 10 years ago.
By Tiffany
Saturday, 7 May 2016
Monday, 4 April 2016
Goodwin Theory
Stage Characteristics - Amity Affliction Youngbloods
Commonly in hardcore music, it shows the band at relatively small dingy venues, with them performing the song, with other clips surrounding that. Youngbloods does this, as well as having the scating which is a common theme amongst hardcore bands.
Relationship Between Visuals - Shi No Barado by Area 11
The song Shi No Barado, is about a complex relationship. But many references to TV, and Lights are made, which is why the Band looks like it is performing on a TV set, and The guest singer (Beckii Cruel) is watching a computer, when singing about them.
Music and Visuals - Twenty One Pilots Lane Boy
The music in Lane Boy is heavy Hip Hop, and the theme of night time, and the crowds dancing with the music. This aligns with the heavy but upbeat feel of the music video.
Need For Close Ups (as well as motifs) - Any Amity Affliction Song
This is in all Amity Sons. Their is a constant theme of closeups of the Artists singing and playing their instruments whether it’s a narrative music video or a performance one.
Looking - Eminem Not Afraid
Eminem's not afraid uses the theme of looking and voyeurism as a main theme within the music video. The music video uses the idea of EMinem feeling trapped within himself, in that he can only be seen when nothing is reflecting him.
Intertextuality - Every Movie Song Ever
They interject parts of the movie, into the music video as a form of sponsorship. This can happen in either hard cuts, or just put into the background of the music video.
By Ryan
Friday, 1 April 2016
Laura Mulvey Music Video Theories.
The Male Gaze
Visual Pleasure and Narrative Cinema.
Laura Mulvey's Male Gaze theory talks about how audiences are usually made to view media through the "gaze" of a heterosexual male. She speaks about how women are sexualised and are usually the submissive subjects of media. Men are the strong characters that are almost voyeuristic. Where as the women are the usual subjects to be stared at. Or are only are presented with men and not independently. Even facial expressions of women and media are sexualised, to be seductive or alluring. Whereas men are usually carefree or practical. For an example, if the subject were to be staged with a car. the woman is more likely to be presented by being in little clothing vulgarly washing the car. Where as the man is probably fixing the car or standing strong by it in a racing suit.
Women are usually portrayed as the stereotypical damsel in distress which can be seen in many male action movies. Or as the wife of the lead male. Even when females are portrayed as strong characters they are sexualised to be a appealing to the male gaze. This is obvious in video games as well. For example Lara Croft.
By Tiffany
Visual Pleasure and Narrative Cinema.
Laura Mulvey's Male Gaze theory talks about how audiences are usually made to view media through the "gaze" of a heterosexual male. She speaks about how women are sexualised and are usually the submissive subjects of media. Men are the strong characters that are almost voyeuristic. Where as the women are the usual subjects to be stared at. Or are only are presented with men and not independently. Even facial expressions of women and media are sexualised, to be seductive or alluring. Whereas men are usually carefree or practical. For an example, if the subject were to be staged with a car. the woman is more likely to be presented by being in little clothing vulgarly washing the car. Where as the man is probably fixing the car or standing strong by it in a racing suit.
Women are usually portrayed as the stereotypical damsel in distress which can be seen in many male action movies. Or as the wife of the lead male. Even when females are portrayed as strong characters they are sexualised to be a appealing to the male gaze. This is obvious in video games as well. For example Lara Croft.
By Tiffany
3 categories of Music Video.
Performance based video are music videos that take people dancing/performing the song. An example of this is Justin Bieber's sorry. The music Video
Narrative based music videos are those that tell a story. For example Amity Affliction's Shine On. The song.
Concept based music videos are videos that are about a concept that use metaphors and are often abstract.
The video we're making will be a hybrid of narrative and concept.
By Tiffany
Narrative based music videos are those that tell a story. For example Amity Affliction's Shine On. The song.
Concept based music videos are videos that are about a concept that use metaphors and are often abstract.
The video we're making will be a hybrid of narrative and concept.
By Tiffany
Survey Results.
Majority of the people were 13-17 (target audience)
Most people were female
The 3 most popular genres are rock, pop and electronic.
People sometimes watch music videos.
Story line is engaging.
People look for art and story line.
Beach and park.
A close friend.
Thursday, 24 March 2016
Target Audience
Our aim is to make a
music video that is relatable to people of all ages and social demographics.
However, the target is people of a similar age(14-20). We are wanting to focus
more on the raw human emotion rather than social demographic. This includes students
both high school and university. As well as young adults just entering the
workforce, who have finished their education to continue on in life. This video
should relate to everyone. Due to the fact we all have raw human emotion. The
theme we're going for is realistic/indie theme. This song will appeal a wide
audience due to it being Chillstep. Also people who enjoy proximity releases
and remixes, this also relates to people who enjoy Monstercat and
MrSuicideSheep. This music video will hopefully give insight and inspire people
to power through tough times. This video will show the story of how by having
someone there for you, you can beat the challenges of life and emotion.
By Tiffany and Ryan
Subscribe to:
Posts (Atom)