Monday, 4 April 2016

Goodwin Theory

Stage Characteristics - Amity Affliction Youngbloods


Commonly in hardcore music, it shows the band at relatively small dingy venues, with them performing the song, with other clips surrounding that. Youngbloods does this, as well as having the scating which is a common theme amongst hardcore bands.


Relationship Between Visuals - Shi No Barado by Area 11


The song Shi No Barado, is about a complex relationship. But many references to TV, and Lights are made, which is why the Band looks like it is performing on a TV set, and The guest singer (Beckii Cruel) is watching a computer, when singing about them.


Music and Visuals - Twenty One Pilots Lane Boy


The music in Lane Boy is heavy Hip Hop, and the theme of night time, and the crowds dancing with the music. This aligns with the heavy but upbeat feel of the music video.


Need For Close Ups (as well as motifs) - Any Amity Affliction Song


This is in all Amity Sons. Their is a constant theme of closeups of the Artists singing and playing their instruments whether it’s a narrative music video or a performance one.


Looking - Eminem Not Afraid


Eminem's not afraid uses the theme of looking and voyeurism as a main theme within the music video. The music video uses the idea of EMinem feeling trapped within himself, in that he can only be seen when nothing is reflecting him.


Intertextuality - Every Movie Song Ever

They interject parts of the movie, into the music video as a form of sponsorship. This can happen in either hard cuts, or just put into the background of the music video.

By Ryan

Friday, 1 April 2016

Laura Mulvey Music Video Theories.

The Male Gaze
Visual Pleasure and Narrative Cinema.

Laura Mulvey's Male Gaze theory talks about how audiences are usually made to view media through the "gaze" of a heterosexual male. She speaks about how women are sexualised and are usually the submissive subjects of media. Men are the strong characters that are almost voyeuristic. Where as the women are the usual subjects to be stared at. Or are only are presented with men and not independently. Even facial expressions of women and media are sexualised, to be seductive or alluring. Whereas men are usually carefree or practical. For an example, if the subject were to be staged with a car. the woman is more likely to be presented by being in little clothing vulgarly washing the car. Where as the man is probably fixing the car or standing strong by it in a racing suit.  
Women are usually portrayed as the stereotypical damsel in distress which can be seen in many male action movies. Or as the wife of the lead male. Even when females are portrayed as strong characters they are sexualised to be a appealing to the male gaze. This is obvious in video games as well. For example Lara Croft.
By Tiffany

3 categories of Music Video.

Performance based video are music videos that take people dancing/performing the song. An example of this is Justin Bieber's sorry. The music Video

Narrative based music videos are those that tell a story. For example Amity Affliction's Shine On. The song.

Concept based music videos are videos that are about a concept that use metaphors and are often abstract.

The video we're making will be a hybrid of narrative and concept.

By Tiffany

Survey Results.

Majority of the people were 13-17 (target audience)

Most people were female

The 3 most popular genres are rock, pop and electronic.


People sometimes watch music videos.

Story line is engaging. 

People look for art and story line.

Beach and park.


A close friend.