Thursday, 24 March 2016
Target Audience
Our aim is to make a
music video that is relatable to people of all ages and social demographics.
However, the target is people of a similar age(14-20). We are wanting to focus
more on the raw human emotion rather than social demographic. This includes students
both high school and university. As well as young adults just entering the
workforce, who have finished their education to continue on in life. This video
should relate to everyone. Due to the fact we all have raw human emotion. The
theme we're going for is realistic/indie theme. This song will appeal a wide
audience due to it being Chillstep. Also people who enjoy proximity releases
and remixes, this also relates to people who enjoy Monstercat and
MrSuicideSheep. This music video will hopefully give insight and inspire people
to power through tough times. This video will show the story of how by having
someone there for you, you can beat the challenges of life and emotion.
By Tiffany and Ryan
Tuesday, 15 March 2016
Rachel Platten - Fight Song
Fight Song
The opening shot is of a lady with her hair covering her face holding a railing. It then cuts to her laying on her bed with a book and balls of paper where she starts singing. It is clear she seems disorganised. The lighting is a somber blue hue. It then cuts to her looking upset at a piano and she writes something down on a notepad. The camera cuts to a close up of her writing. However, you don't see what she wrote down but its clear she is agitated. It cuts back to where she was to begin with. Then to a shot through the shower screen to see her sinking down and crying. The camera now is angled down looking at her sitting. The cuts get faster to show her dismay at the piano. The camera is getting further away from her and looking at her around corners or door frames as if we're spying on her. The camera cuts to just her hands gripping a sink. We then see between different cuts that she is setting up on a stage. Then once the chorus kicks in we have a close up of her face singing powerfully. We then see cuts between her at her house obviously depressed and down to her empowering singing on stage. We now start seeing cuts between her performing to now what appears to be getting her life back together. There are lots of cuts to different scenes. Now you see close ups of her smiling and laughing. Also exploring life and the world. Now there are shots looking up at her rather than down. And shes now happy. Then it cuts to different people with mutual faces or flexing but they're empowered by the angle of the camera, since the camera is looking up slightly at them. Panning shots of her on the beach then cuts to people around a bonfire. At the end the camera fades out with the music.
by Tiffany
The opening shot is of a lady with her hair covering her face holding a railing. It then cuts to her laying on her bed with a book and balls of paper where she starts singing. It is clear she seems disorganised. The lighting is a somber blue hue. It then cuts to her looking upset at a piano and she writes something down on a notepad. The camera cuts to a close up of her writing. However, you don't see what she wrote down but its clear she is agitated. It cuts back to where she was to begin with. Then to a shot through the shower screen to see her sinking down and crying. The camera now is angled down looking at her sitting. The cuts get faster to show her dismay at the piano. The camera is getting further away from her and looking at her around corners or door frames as if we're spying on her. The camera cuts to just her hands gripping a sink. We then see between different cuts that she is setting up on a stage. Then once the chorus kicks in we have a close up of her face singing powerfully. We then see cuts between her at her house obviously depressed and down to her empowering singing on stage. We now start seeing cuts between her performing to now what appears to be getting her life back together. There are lots of cuts to different scenes. Now you see close ups of her smiling and laughing. Also exploring life and the world. Now there are shots looking up at her rather than down. And shes now happy. Then it cuts to different people with mutual faces or flexing but they're empowered by the angle of the camera, since the camera is looking up slightly at them. Panning shots of her on the beach then cuts to people around a bonfire. At the end the camera fades out with the music.
by Tiffany
Thursday, 10 March 2016
Amity Affliction Shine On - Music Video
Amity Affliction Shine On
Shine on
The music clip for Shine On, starts with a mid shot of the male main character opening a car, it then cuts to his girlfriend looking over, then back to him fiddling with the car. These shots were chosen as it doesn’t give a clear relationship between the characters but shows that they are together in the same place and time. It then has a tracking shot of the boyfriend walking over to the girlfriend as she says so that's it, and he throws his hand onto the side of the car and replying with yeah that’s it, and the girlfriend then saying we had to go back sometime. This shot is there to show that there is something more between them, without the use of dialogue, it is also to set up the story, the clip then cuts to another scene in the past and the music begins.
throughout the video Joel Birch the heavy vocal is walking along with various different backgrounds, and Ahren Stringer the light vocals is driving in a car. Both are close-ups, and show how the artists are moving and on a journey, they way the characters are in the film clip.
The next shot is the two main characters as children biking together throughout their neighbourhood showing how they were childhood friends. It then has a hard cut to the dad (of the boy) working on his car and drinking a beer. there is then a wide shot of the main characters as the dad walks over to the boy and grabs him while dragging him inside. The next shot is a close-up of the girlfriend stroking the scarring of the boyfriend, that is retained even into adulthood. This is a way of representing the abuse of the young boy, as well as the young love that the song is about. The next shot is a shot of the girlfriend sneaking into the boyfriends room, in order to represent the same thing as the previous scene
After these shots, the video cuts to the present with the boyfriend packing a bag and writing a note saying that he’s leaving. Then the girlfriend sneaks in and they steal the keys. This is to show the two of them have stayed together and are planning to run away, tying into the start of the music video. After this. The next notable shot is a shot underneath the boyfriend, as he gives his old home the finger (out of shot) and the girlfriend looks up at him and smiles.
The next scene is the motel scene, in which the characters have implied sex, this occurs in the breakdown, a time in the song similar to the bridge, this acts as a time to represent the characters growing up. Going from sneaking into each other's place to talk, and moving into more adult concepts such as sex and leaving home. The use of closeups, and not showing things makes it less gratuitous and more symbolic than it would rather be.
The music video consummates with a continuation of the opening scene. With the girlfriend saying that we had to go back sometime, and then the boyfriend getting his bag and saying no we don’t as they both grab their bags and walk off shot.
By Ryan
Shine on
The music clip for Shine On, starts with a mid shot of the male main character opening a car, it then cuts to his girlfriend looking over, then back to him fiddling with the car. These shots were chosen as it doesn’t give a clear relationship between the characters but shows that they are together in the same place and time. It then has a tracking shot of the boyfriend walking over to the girlfriend as she says so that's it, and he throws his hand onto the side of the car and replying with yeah that’s it, and the girlfriend then saying we had to go back sometime. This shot is there to show that there is something more between them, without the use of dialogue, it is also to set up the story, the clip then cuts to another scene in the past and the music begins.
throughout the video Joel Birch the heavy vocal is walking along with various different backgrounds, and Ahren Stringer the light vocals is driving in a car. Both are close-ups, and show how the artists are moving and on a journey, they way the characters are in the film clip.
The next shot is the two main characters as children biking together throughout their neighbourhood showing how they were childhood friends. It then has a hard cut to the dad (of the boy) working on his car and drinking a beer. there is then a wide shot of the main characters as the dad walks over to the boy and grabs him while dragging him inside. The next shot is a close-up of the girlfriend stroking the scarring of the boyfriend, that is retained even into adulthood. This is a way of representing the abuse of the young boy, as well as the young love that the song is about. The next shot is a shot of the girlfriend sneaking into the boyfriends room, in order to represent the same thing as the previous scene
After these shots, the video cuts to the present with the boyfriend packing a bag and writing a note saying that he’s leaving. Then the girlfriend sneaks in and they steal the keys. This is to show the two of them have stayed together and are planning to run away, tying into the start of the music video. After this. The next notable shot is a shot underneath the boyfriend, as he gives his old home the finger (out of shot) and the girlfriend looks up at him and smiles.
The next scene is the motel scene, in which the characters have implied sex, this occurs in the breakdown, a time in the song similar to the bridge, this acts as a time to represent the characters growing up. Going from sneaking into each other's place to talk, and moving into more adult concepts such as sex and leaving home. The use of closeups, and not showing things makes it less gratuitous and more symbolic than it would rather be.
The music video consummates with a continuation of the opening scene. With the girlfriend saying that we had to go back sometime, and then the boyfriend getting his bag and saying no we don’t as they both grab their bags and walk off shot.
By Ryan
Wednesday, 2 March 2016
Mako - Smoke Filled Room Music Video Analysis.
Smoke Filled Room
The video starts of with looking down at hands playing the piano and the camera pans up to see the man who starts singing. Then his face becomes the focus of the shot. The camera pans down to the piano again then fades to black, then fades from black to a man and a woman walking into a room then the camera follows the man and shows they've entered into what looks like a party. Everyone looks formally dressed and there pink and purple lights and a smokey atmosphere. The focus seems to be on the man and the girl is put in the background until we get a front on zoom onto her face. It then just cuts to the piano guy again then back to the party.
Shot of a drink being poured up close. Its clear that the man is being very social but the girl is feeling left out. The camera pans across to the man sitting with a different girl and he touched her leg and the main girl is obviously hurt. Cuts to the couple having an argument. Awesome shot of the girl pouring water into her hands then cuts to a closeup of her face and the contrast of half her face in the purple light then the other half in pink. Then the water dripping off her face. The camera now follows her. Lens flares. She finds the guy cheating on her with that other woman. Cuts between story and singer at the piano.
The audience is made to dislike the main guy and feel bad for the girl. The audience enjoys the song but as well as the bright colours and close up shots to show emotions.
By Tiffany.
The video starts of with looking down at hands playing the piano and the camera pans up to see the man who starts singing. Then his face becomes the focus of the shot. The camera pans down to the piano again then fades to black, then fades from black to a man and a woman walking into a room then the camera follows the man and shows they've entered into what looks like a party. Everyone looks formally dressed and there pink and purple lights and a smokey atmosphere. The focus seems to be on the man and the girl is put in the background until we get a front on zoom onto her face. It then just cuts to the piano guy again then back to the party.
Shot of a drink being poured up close. Its clear that the man is being very social but the girl is feeling left out. The camera pans across to the man sitting with a different girl and he touched her leg and the main girl is obviously hurt. Cuts to the couple having an argument. Awesome shot of the girl pouring water into her hands then cuts to a closeup of her face and the contrast of half her face in the purple light then the other half in pink. Then the water dripping off her face. The camera now follows her. Lens flares. She finds the guy cheating on her with that other woman. Cuts between story and singer at the piano.
The audience is made to dislike the main guy and feel bad for the girl. The audience enjoys the song but as well as the bright colours and close up shots to show emotions.
By Tiffany.
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